Alcoholic drinks in tetrapak

Alcoholic

Sophisticated glass bottle or child's juice container? That's now an option facing consumers, with a company introducing wine -- ranging from a Pinot Noir to Cabernet -- that arrives inside an innovative package called a tetra pak. Tetrapak containers can replace bottles for alcohol packaging. It's like a juice box with straws attached to the back but instead of juice we have alcohol. The box has a small hole where you would put the straw. Beer, wine, cocktails - put any alcoholic drink in this box. The tetrapak can prevent people from getting too drunk. If you can't get the straw in the hole, you're not allowed to have anymore.

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Technically this is not a bad idea. Distribution I think would be much easier. In terms of cost, I imagine it to be lower. With tetrapak, special cases for bottles is no longer needed. Easier to carry too because it will be much lighter. Although, preventing people from easily drinking from the tetrapak is a recipe for disaster. If I get drunk, I'll rip the top of the box off to get my drink. Also I'll just get a pair of scissors to open the box. Pretty hard to stop an alcoholic with a tetrapak.

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Wine is traditionally bottled in glass bottles, but several wine producers have found the advantages of using carton packages,

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@jpeters6x I guess people drink wine stright from the bottle?

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@jpeters6x The carton package gives excellent protection to wine and is extremely consumer convenient

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because less is more!

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There?s a growing trend in the world of wine that many wine producers have been slow to catch up to.

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The 750ml bottle has been the staple of wine packaging for centuries.?

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@lmorris72 Consumers are also becoming more concerned about the environment, food waste and resource depletion

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@mwatson73 We?re becoming more health-conscious and quality-conscious.

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We see open-minded millennials, people who are of legal drinking age up to 34 years old, as the key demographic group reshaping wine drinking habits

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Millennials are actively looking for new experiences. When it comes to wine specifically, they are less tied to tradition

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I think Smaller packs allow consumers to experiment with new flavours

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@pfox77 People like having the freedom to choose

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@jsims78 Millennials and emerging markets certainly contribute to this trend

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@pfox77 Smaller packages are much cheaper than larger bottles, and they?re much more portable, making them perfect for outdoor gatherings like barbecues and for retail channels like trains or aeroplanes

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Given global, social and demographic changes, there is a huge opportunity for wine producers to profit from smaller sizes and bring additional overall volumes to the market

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I bet it will still be delicious

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@smorrison7c Chardonnay is good and Sauvaigon Blanc

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@smorrison7c Japanese sake is quite good despite being in a milk carton like box. Guess I should reconsider drinking tetra pack?wines?too

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@nmendoza7e Glass, being neutral in flavour, has served us well as a container for wine designed for long ageing.

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