The is strong research backing up the claim that great good can be done for a modest cost. Choosing the right charity matters at least as much as deciding how much to give to it. Donors now are paying more attention to the uses their money is being put to, but they are also demanding proof of impact. This pushes charities to focus on short-term outcomes, rather than more meaningful long-term measures of success. As most charities are learning now, if you want to do good, you have to do well.
24 points | 52 comments
By Marie
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